Reinventing Filters: Expanding Capabilities And Elevating UX to Support Product Growth

Unito connects users’ favorite work apps with deep integrations and true two-way sync. While its core value lies in automation and flexibility, qualitative research, product usage data, and internal audits revealed a critical gap: the filtering system no longer supported evolving user needs.

Roles

User research, UX design, and Product Design

Team

Graham Mann, Product Manager
With Unito

Timeline

Aug 2024 – Dec 2024

What Exactly Were We Looking At?

Let’s lay the groundwork. Unito is an automation platform that lets users connect their favorite work tools through a no-code Flow Builder—the core interface for setting up and managing synchronizations.
Each Flow is built in four key steps:

Connect tool
Set direction
Choose and sync conditions
Choose synced information

This case focuses on Step 3: Choose sync conditions—a critical part of tailoring syncs to user workflows.

Key Pain Points Identified:

Limited Binary Conditions

Users were restricted by binary (is/is not) conditions, preventing them from fine-tuning filters.

Lack of Clarity Regarding What Will Sync

The UI didn’t clearly communicate what users were expected to do.

No Predictability Regarding What Will Sync

Users couldn’t accurately anticipate what items would be included or excluded from sync.

Sources

Pricing survey
Customer conversation analysis
Feedback loops with customer-facing teams
Previous research insights

The objective was clear:
How can we unlock more use cases and improve usability to increase both activation and conversion rates?

From Insights to Implementation: Our Approach

July 2025

1. Understand the Needs

→ Identify gaps through quantitative, qualitative, and internal audits
→ Analyze how existing filtering options limit user workflows

July 2025

2. Diverge And Explore

→ Revisit past explorations for learnings
→ Generate new ideas and concepts
→ Gather stakeholder feedback to align vision

August 2025

3. Converge and Test

→ Refine solutions into a testable prototype
→ Run user tests to validate UX and tech feasibility
→ Align on a technical approach and iterate

September 2025

4. Implement and Evaluate

→ Support development of v1
→ Conduct QA
→ Measure impact and prepare next iterations

Latest Training

Growth Design

Product Psychology Masterclass

In progress

Nielsen Norman Group

UX Certificate

May 2019
Washington DC

Designer at Heart, Full-Stack in Action

UX Research

Heuristic analysis, user interviews, user tests, benchmark and audits, information architecture, analysis and recommendations.

UX Design

Wireframes, sitemaps, user journeys, design specifications, ideation workshops.

Product Design

Mockups, and prototypes. Collaborate on design systems.

Mentoring

I support and advise UX designers, particularly those navigating career transitions or starting their careers, through ADPlist.

Chitchat

I like to meet fellow experts and students. Don’t hesitate to reach out to ask me questions and/or talk about your projects.

Projects I’m Proud Of

Want to Chat?

morgane.davy@gmail.com | LinkedIn

A Little About Me

My journey began in Paris in 2013, where I wore both project management and UX hats. Over time, it became clear: solving design challenges was where my passion truly lay. In 2018, I transitioned fully into UX and never looked back.

That same year, I joined Unito in Montréal as a one-person design team. Over the next 6.5 years, I helped scale the company through rapid growth, culminating in a $20M Series B funding round in 2022. Being part of Unito‘s product and design evolution was a defining chapter in my career. I developed deep expertise in SaaS, led user research, and tackled complex design problems with an iterative, collaborative mindset.

Since 2021, I’ve also worn the hat of a yoga instructor, teaching at Montréal’s Atma Yoga studio, and launched my meditation podcast, Écho. Today, I’m part Product Designer, part Yogini — and I bring this holistic lens into everything I create, balancing clarity, empathy, and purpose in my design work.

In 2024, I took a pause for adventure in French Polynesia before returning to France in 2025 — ready for a new chapter as a Senior Product Designer at Lucca.

Where I Thrive

Systemic Thinking

I approach design challenges by considering their place within the bigger picture. This helps us validate our focus or make quick adjustments to project scopes.

Organized by Nature

Organization has always been a part of my DNA. Even as a kid, my room was the epitome of tidiness. Joining Unito in its early startup days refined this inherent trait, enabling me to apply it to processes, work, and deliverables.

Effective Communication

At Unito, we live by the rule of over-communicating asynchronously. I've honed the art of sharing information efficiently and believe in the power of real-time communication for team alignment and productive workshops.

Embracing Iteration

I thrive on tackling design challenges holistically, understanding their potential limitations like resource constraints, time, or technical intricacies. I'm comfortable engaging in conversations with project managers, developers, and executives to strategize project breakdown while ensuring we deliver maximum value.

Designer At Heart, Full-Stack In Action