Revamp Unito core journey

Redesign Unito flow builder to make it fits the needs of a new audience.

Unito is a workflow management solution that gives teams the ability to stay in sync no matter what tools they’re using. By building flows, you build a two-way connection between projects, creating a seamless transition of information between multiple tools.

My Role

Participate in design workshops, support in UX design, research and prototyping.

Team

Julien and Andrew as lead designers
Charlie as product manager
Chrys, Maxime, Nilovna, Julien, Alex, Greg and Thomas as developers
With Unito

Project timeline

Jan. 2021 – Jun. 2021

Context

During the first 2 years, the Unito product team was exclusively made of people with a development/engineering background. As a consequence, the experience really reflected this mindset. The core experience, called the flow builder, was tailored to tech-savvy users. During year 3 and 4, we worked on step-specific improvements and observed how those impacted our key metrics (mostly flow creation and activation rate).
After closing a $10.5 million Series A round in spring 2019, Unito had to step up in terms of experience, in order to reach its growth goals.

Challenges

Back in January 2021, the Unito app had a lot of UX and UI debt to catch up. This project was the perfect opportunity to:

01. Tailor the experience

Make sure we would address outcome-driven and process-driven users' need, pain points and expectations.

02. Define a common design vision and strategy

Insure that our work would fit with longer-term projects and the evolution of the app.

03. Define and implement a design library (Mimics)

Create a common ground between designers and developers to insure consistency and efficiency during the front-end implementation.

04. Test and improve prototyping and research methodologies

Leverage this project as a test run for our prototyping and user research processes and methodologies.

01. Tailor the experience

Our ideal users’ profiles evolved between 2018 (when I joined Unito) and 2021, therefore we took into account all data we’ve gathered along the years about those new audiences to work on the new and improved flow builder.

Audit the current experience

The actual audit took place on Miro and using lots of different data set from our analytics, user recording tool, direct testimonial from our users and indirect feedback from the custom-facing teams.
Those quick visual audit leverage the psych framework developed by Design Growth (Dan Benoni and Louis-Xavier Lavallee). It consists into a simplified concept involving both the motivation and ability of a user when interacting with a product.

02. Create a cohesive experience across their main websites

RSF had lots of sites related to both campaigns and fundings . They all need to reflect the same image in order to create a cohesive experience for RSF supporters, and facilitate administration for the RSF team.

03. Provide different way of engagement

Each person browsing on the website should find a way of supporting RSF, which they feel comfortable with. That why we developed different mechanism for people to be able to engaged at each steps of their journey.

04. Make their websites accessible everywhere

RSF website needs to adapt to mobile usage.

Next Project

AI For Humanity

morgane.davy@gmail.com

Back to work

Reporters Without Borders

Redesign RSF digital ecosystem to create a space dedicated to freedom of speech, journalists supporting and federation.

Reporters Without Borders (RSF), is an international non-profit, non-governmental organization that promotes and defends free information and press freedom. The organization has a consultant status at the United Nations.

My Role

Responsible for user research, workshops, information architecture and user flow. Also responsible for project management and customer relationship.

Team

Julia Avakian, Art Director
Charles Pelletier, Front-end Developer
Andry Rahaniraka, Back-end Developer
Florian Prenveille, Creative Director
With La Netscouade

Challenge

After three decades of existence, RSF needed to renew their image and the engagement from their communities. In 2015, when we started the project, there were 128 journalists and 178 net-citizens imprisoned across the globe. The role of RSF is to make sure their voice keep being heard and that more and more people support the right to information.
How we answer the challenge:

01. Simplify navigation

Simplify the access to information and get away from the complexity.

02. Create a cohesive experience

Reflect the same image all on their websites.

03. Provide many ways to engage

Each person should find their way of supporting RSF.

04. Be accessible everywhere

RSF website needs to adapt to mobile usage.

01. Simplify Navigation

Get away from the complexity of a deep menu by having shortcuts to key contents on every pages and show items on the main menu that would reflect RSF action and engagement.

Know more

We implemented a strong taxonomy system that allow to allow to link all contents (figures, images, articles, …) to a certain regions or countries so that changes can be made in a centralized place by the team.

02. Create a cohesive experience across their main websites

03. Provide different way of engagement

Re-sharing information

Sign petitions

Subscribe to the newsletter

Buy from the shop / Donate

Become a member

An RSF member is committed to the organization goals, is financially supportive, take part in the decision-making process by participating into the general assembly, should take personal initiative to defend freedom of information.

Sponsort

Companies can support RSF financially and by co-organizing events.

04. Make their websites accessible everywhere

RSF website needs to adapt to desktop and mobile usage.

Next Project

AI For Humanity

morgane.davy@gmail.com . LinkedIn